Competition in the insurance world has always been tough and now when everything is digitalized people are using new technology to beat the competition that is larger than them. Everything matters in the online world including the design and experience people have when they visit your website. The problem is that there are new trends every year and search engines are constantly updating their algorithms to make things better.
When it comes to this type of company you will need more than search engine optimization. There are a lot of programs that can be very beneficial for your business. But, to be on the top you will need everything to be perfect. SEO includes a lot of things today and it is becoming harder to manage but people still find a way to rank better. The user experience is an essential thing now and it will determine the rank of your page.